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Paynesville Press - October 10, 2001

Gas station gets new look

By Linda Stelling

Jim's Standard new signs British Petroleum (BP) and Amoco merged earlier this year and will operate under a new name: British Petroleum Amoco or BP. Jim's Standard, an Amoco station at the corner of intersection of Highways 23 and 55 in Paynesville, will be getting a new look because of the merger.

Gone are the red, white, and black of Amoco and in are the yellow, green, and white of BP. Green in the sunburst symbolizes the environment, and the yellow stands for the ultimate source of energy the sun.

Jim and Mark Guenther are excited about the new look. The Guenthers like the new lighter colors as they will show off better at night.

Thus far, they have painted over some of the old signs with green paint. The canopy has partially been painted and one pump has the new colors. Jim doesn't expect the changes to be completed until spring.

The company plans an advertising campaign this winter, during which a new sign will be revealed at Jim's Standard.

Other than the new colors, nothing has changed at the station, Jim said. They will continue selling fuel and serving vehicles.

Customers who have BP or Amoco credit cards can now use them at all the 15,000 station locations across the country. Customers should receive new cards in the mail within the next few months.

Jim Guenther purchased the station 25 years ago, as a Standard station. In 1985, it changed to Amoco and received a facelift to red, white and black.

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